The way you structure your product page on your website and the type of SEO Shopping Cart capable software you use will determine how much faster the search engines can find your site. Remember they have to find you befor you can sell to them, make your self an easy target.
I have put together this page to share articles I have found about SEO Shopping Carts.
Wolf-Howl.com he is good I like his advice as a Keyword Domainer it makes alot of sense.
Product Pages
Your product pages are the money pages in your site architecture. They are the ones you want to be in the absolute-most-search-engine-friendly format. Many shopping carts will place them in a category directory like this:http://example.com/department-name/product-name/However, I recommend a a different structure such as:
http://example.com/product/product-name/I don’t recommend using the department because most stores have a one to many relationship between products and departments. In layman’s terms, a product can be categorized in more than one department. For example, a set of plates could be in the “dinnerware,” “tableware,” or “entertaining” categories. It can also be in the “new,” “seasonal,” or “featured” category as well. When the merchandising side decides to change/add/remove departments, the URL is in jeopardy of changing, and that’s something to avoid at all costs.
http://example.com/prod/product-name/
http://example.com/p/product-name/
http://www.wolf-howl.com/seo/shopping-cart-seo-tips/
